NREA – HUDCC National Convention Trade Exhibits

17th  NREA – HUDCC  National Convention Programs

17th  NREA – HUDCC  NATIONAL  CONVENTION  &  TRADE  EXHIBITS

September  20 – 21,  2012  *  Ayala  Hall,  Makati  Sports  Club,  L. P.  Leviste  St.,  Salcedo  Village,  Makati  City

Theme :  “PHILIPPINE  REAL  ESTATE  AND  LOCAL  GOVERNANCE”

DAY 1 – 20 SEPTEMBER 2012 (THURSDAY)
8:30 a. m. REGISTRATION
10:00 a. m OPENING SESSIONPhilippine National

AnthemOpening Prayer

Call To Order
Chairman-Emeritus Jose V. Manalad

Welcome Remarks
NREA President Marissa Del Mar
10:30 a.m OVERVIEW OF THE CONVENTION THEME Mr. Alejandro S. Mañalac

Overall Convention Chairman
NREA Chairman of the Board
10:40 a.m. Introduction of Keynote Speaker
10:45 a.m. KEYNOTE SPEECH
Hon.  Manuel  A.  Roxas  II
Secretary
Department of Interior & Local Government (DILG)
11:15 a.m. Introduction of Topics and Speakers
HUDCC Director Jeanette E. Cruz
11:20 a.m. First Presentation
CURRENT INITIATIVES TOWARDS FURTHER
PROFESSIONALIZING THE REAL ESTATE
SERVICE
Speaker : Dr. Eduardo G. Ong, Ph.D.

Chairman, Professional Regulatory Board
For Real Estate Service (PRBRES)
11:50 a.m. Second Presentation
BALANCE THE DEVELOPMENT WITH NATURE
Speaker : Architect Abelardo M. Tolentino, Jr.

President, Aidea Philippies, Inc.
NREA Trustee
12:20 p.m. L U N C H E O N
1: 20 p.m. Third Presentation
PROSPECTS OF THE REAL ESTATE SECTOR
IN 2012 AND YEARS TO COMESpeaker : Mr. Victor Asuncion
PExecutive Director
CB Richard Ellis
1:50 p.m. OPEN FORUM
2:10 p.m. Introduction of Topics and Speakers
HUDCC Director Jeanette E. Cruz
2:30 p.m. Fourth Presentation
HLURB – PROGRAM & POLICY INNOVATIONS  IN SHELTER PLANNING AND REGULATIONS
Speaker : Atty.  Antonio  M.  BernardoCommissioner & CEO
Housing & Land Use Regulatory Board (HLURB)
3:00 p.m. Fifth Presentation
CONVERGENCE OF HUDCC AND LOCAL
GOVERNMENT HOUSING INITIATIVES:
OPPORTUNITIES AND CHALLENGESSpeaker : Usec Cecilia S. Alba
Secretary General
Housing & Urban Development Coordinating Council
3:30 p.m. C O F F E E B R E A K
3:50 p.m. Sixth Presentation
TAXATION UPDATE AFFECTING THE PHILIPPINE
REAL ESTATE INDUSTRYSpeaker : Atty.  V. C.  Cadangen
Chief, Law Division, Bureau of Internal Revenue
4:20 p.m. Seventh Presentation
THE  PERFECT  REAL  ESTATE  TOOL  TO SET-UP  YOUR  BUSINESSSpeaker : Mr. Robert D. Spicer
EVP – Global  Development,  PROXIO,  Inc.
4:50 p.m. OPEN FORUMDay Chairman : Treasurer Ernesto M. Angeles

Emcee : Vice Chair Gilda C. Lim
DAY 2 – 21 SEPTEMBER 2012 (FRIDAY)
9:30 a.m. PRAYER
9:35 a.m. Introduction of Topics and Speakers
HUDCC Director Ronald G. Fontamillas
9:45 a.m. First Presentation
PUBLIC-PRIVATE PARTNERSHIP FOR
LOCAL GOVERNMENT UNITSSpeaker : Mr. Eleazar E. Ricote
Director
Public-Private Partnership Centre
10:15 a.m. Second Presentation
PROMOTING RETIREMENT HOUSING THROUGH THE
PHILIPPINE RETIREMENT AND AGEING AGENDASpeaker : Mr. Veredigno P. Atienza
General Manager
Philippine Retirement Authority
10:45 a.m. Third Presentation
HOUSING AS A TOOL FOR CORPORATE
SOCIAL RESPONSIBILITYSpeaker : Mr. Rene M. Fortuno
Director, Development Finance
Philippine Business for Social Progress
11:15 a.m. OPEN FORUM
11:45 p.m. L U N C H E O N
1:00 p.m. Introduction of Topics and Speakers
HUDCC Director Ronald G. Fontamillas
1:10 p.m. Fourth Presentation
NEW ENCHANCEMENTS OF THE
PAG-IBIG HOUSING LOAN PROGRAMSpeaker : Atty. Darlene Marie B. Berberabe
President & CEO, Pag – IBIG Fund
1:40 p.m. Fifth Presentation
HOME GUARANTY CORPORATION :
MOBILIZING FUNDS FOR THE
GOVERNMENT SHELTER Speaker : Atty. Manuel R. Sanchez
President & CEO, Home Guaranty Corporation
2:10 p.m. Introduction of Special Guest of Honor & Speaker
2:15 p.m. Sixth Presentation
STATUS OF THE CREATION OF
THE DEPARTMENT OF HOUSINGSpeaker : Congressman Rodolfo G. Valencia
Chairman
Committee on Housing & Urban Development
2:45 p.m. Seventh Presentation
HARNESSING POPULAR SOCIAL NETWORK
SITES TO REACH OUT TO OFW AND
OTHER HOMEBUYERSSpeaker : Mr. Bradley Eric Geiser
Managing Director
GeiserMaclang Marketing Communications
3:15 p.m. C O F F E E B R E A K
3:45 p. m. O P E N F O R U M
4:15 p.m. RAPPORTEUR
4:45 p.m. CLOSING REMARKS

Mr. Jose V. Manalad
Chairman-Emeritus & Founder, NREA
4:50 p.m. ADJOURNMENT

Day Chairman : EVP Benigno T. Cabrieto, Jr.
Emcee : VP Rufino S. Lopez, Jr.
ADJOURNMENT

 Exhibits  Program

17th  NREA-HUDCC  NATIONAL  CONVENTION  &  EXHIBITS

September  4, 5 & 6,  2012  (Tuesday, Wednesday & Thursday)

Glorietta  Activity  Center,  Ayala  Malls,  Ayala  Avenue,  Makati  City 

        Theme :  “Philippine Real Estate and Local Governance”

DAY 1 – September 4, 2012 (Tuesday)
MORNING PROGRAM
10:05 – 10:45 AM Opening / Ribbon Cutting Hon. Aquilino “Koko” Pimentel III
Senator
Republic of the Philippines Usec Cecilia S. Alba
Secretary General
Housing & Urban Dev’t. Coordinating Council Ms. Rowena M. Tomeldan
Vice President & COO
Ayala Malls GroupMr. Jose V. Manalad
Chairman-Emeritus, NREAMr. Alejandro S. Mañalac
VChairman of the Board, NREA
Overall Convention ChairmanMs. Marissa Del MarNational President, NREAMr. Benigno T. Cabrieto, Jr.Exec. Vice Pres. & Trade Exhibits Chair
10:45 AM Tour of Exhibits
11:05 AM National Anthem
11:10 AM Prayer
11:15 AM Welcome Remarks EVP Benigno T. Cabrieto, Jr.Exhibits Chair
11:30 AM Acknowledgment of Special Guests
11:40 AM Introduction of Guest of Honor & Speaker
11:50 AM M E S S A G E Senator Koko Pimentel III
AFTERNOON PROGRAM
1:00 – 2:00 PM “SHARK (Marketing Strategy)” Mr. Alejandro S. MañalacSr. Vice Pres., Century Properties, Inc.NREA Chairman of the Board
2:00 – 3:30 PM “PDI : New Strategy & Trends on Marketing” Mr. Jesse M. RebustilloHead, Classified AdsPhilippine Daily Inquirer
3:30 – 4:30 PM “HLURB: PD#957 – Rules on the Registration
of Salespersons & Brokers Engaged in
Project Selling”		 Atty. Antonio M. BernardoCommissioner & CEOHousing & Land Use Regulatory Board
4:30 – 5:30 PM “Updates on the New Lending Scheme of
Pag-Ibig Fund”		 Ms. Tessie Micor GonzalesDeputy Chief Executive Officer (NCR)Pag-IBIG Fund
5:30 – 6:30 PM “How to Make Money in Distress Properties “ EVP Benigno T. Cabrieto, Jr.
Presentation of Plaques of Appreciation Overall Organizing Committee
Emcees : VP Jose Orlando O.V. Ruiz & Sec. Gen. Ruth Marie C. Atienza
DAY 2 – September 5, 2012 (Wednesday)
1:00 – 2:30 PM “Review of Real Estate Service Industry,
What’s the Real Score?		 Mr. Ernesto M. AngelesNREA Treasurer & Program Director
2:30 – 3:30 PM “Simple Property Appraisal for Non-Appraisers” Mr. Ricky P. TactayTrusteeNREA – Baguio-CAR Chapter
3:30 – 5:00 PM “Determination of the Highest & Best Use
of the Property”		 Ms. Ma. Lourdes S. DeiparineSecretaryNREA – Baguio-CAR Chapter
5:00 – 6:00 PM “Property Management Operations” Mr. Joel P. JimenezNREA VP – Chapter AffairsPresident, NREA – Baguio-CAR Chapter
5:00 – 6:00 PM “Property Management Operations” Mr. Joel P. JimenezNREA VP – Chapter AffairsPresident, NREA – Baguio-CAR Chapter
Presentation of Plaques of Appreciation Overall Organizing Committee
Emcee : Ernesto M. Angeles
DAY 3 – September 6, 2012 (Thursday)
1:00 – 2:00 PM “Update on Real Estate Taxation” Mr. Ernesto M. AngelesNREA Treasurer & Program Director
2:00 – 3:00 PM “Update on RA #7279 – Urban Development
& Housing Act (UDHA)”		 Mr. Ernesto M. AngelesNREA Treasurer & Program Director
3:00 – 4:00 PM “Keys to Investing in Real Estate” Mr. Ernesto M. AngelesNREA Treasurer & Program Director
Presentation of Awards of Appreciation &
Presentation of Certificates of Participation		 Chair-Emeritus Jose V. ManaladChairman Alejandro S. MañalacPresident Marissa Del MarExhibits Chair Benigno Cabrieto, Jr.All NREA Officers / TrusteesSecretariat Staff
Acknowledgment
Emcees : Trustee Thrace V. Alcalde & Trustee Jeannette S. Co
Total CPE Credits – 15.5 Hrs.

List of Exhibitors

LIST  OF  EXHIBITORS / SPONSORS

As  of  July  20,  2012

BOOTH NO. COMPANY
1 NEW SAN JOSE BUILDERS, INC.
2 NEW SAN JOSE BUILDERS, INC.
3 VIVIENDA
4 ETON PROPERTIES PHILIPPINES, INC.
5 ETON PROPERTIES PHILIPPINES, INC.
6 ETON PROPERTIES PHILIPPINES, INC.
7 VISTA LAND RESIDENCES
8 FIRST CENTERLAND DEVELOPMENT CORPORATION
9 DMCI HOMES, INC.
10 CENTRAL COUNTRY ESTATES, INC. / THE LAKESHORE
11 DAVIES PAINT PHILIPPINES, INC.
12 DMCI HOMES, INC.
13 MAPECON PHILIPPINES, INC.
14 FEDERAL LAND, INC.
15 AMAIA LAND CORPORATION
16 CATHAY LAND, INC.
17 BUHAY OFW
18 AMAIA LAND CORPORATION
19 SM DEVELOPMENT CORPORATION
20 CENTURY PROPERTIES, INC.
21 ASIAN LAND STRATEGIC CORPORATION
22 SM DEVELOPMENT CORPORATION
23 PROPERTY FORUM
24 EGI PROPERTIES, INC.
25 BELLE CORPORATION
26 STA. LUCIA LAND, INC.
27 ROBINSONS LAND, INC.
28 P. A. METRO
29 AVIDA LAND CORPORATION
30 NATIONAL HOUSING AUTHORITY
31 ROBINSONS LAND HOLDINGS
32 ORCHARD PROPERTY MARKETING CORPORATION
33 CAMELLA HOUSEHOLD
34 STA. LUCIA REALTY
35 AVIDA LAND CORPORATION
36 PAG-IBIG FUND
37 NATIONAL HOME MORTGAGE FINANCE CORPORATION
38 LANDCO PACIFIC CORPORATION
39 CAMAYA COAST
40 SOCIAL HOUSING FINANCE CORPORATION
41 MAJOR HOLDINGS
42 MAJOR HOLDINGS
43 HOME GUARANTY CORPORATION
44 MEGAWORLD CORPORATION

Trade Exhibit Layout

Booth Layout

= ( Booth Nos. 1 to 35 )
= ( Booth Nos. 36 to 44 )